Four Key Takeaways From The BAA Conference

Four of us from the PrizeLogic legal team just returned from a great week at the Brand Activation Association’s Marketing Law Conference in Chicago. Over 500 marketing attorneys from brands, agencies, government entities and law firms attended.  It was great … Continued

Cheers to 11 Years!

Work anniversaries are like rings on a tree, and every October Linkedin reminds me to add a ring. Unfortunately, the anniversary also lines up with my birthday, so I am getting the double whammy of rings on a tree and … Continued


Brooks Running and PrizeLogic bring home the gold at this year’s Chief Marketer PRO Awards, for best campaign with a budget below two-hundred and fifty thousand dollars.   Congratulations to all the brands and their respective agencies on a job … Continued

Business Advisor

Broadening The Role of Business Advisor

As the General Counsel of PrizeLogic, I spend most of my days immersed in promotional, loyalty and incentives law. Recently, I had the opportunity to attend the Association of Corporate Counsel’s Mid-Year meeting in Denver and exchange best practices with … Continued

3 Reasons Cryptocurrency Isn’t Worth Your Time

Adweek Don’t Make Your Company Vulnerable With This Volatile ‘It’ Category  Whether it’s for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next “it” product. And it’s not just emotionally driven. … Continued

HQ Trivia: Captivating Consumers, Stimulating Marketers

MediaPost Now that binge watching and time shifting are the new normal of media consumption, how do you explain the HQ Trivia app phenomenon? This is old-fashioned, set-your-alarm-and-stop-what-you’re-doing entertainment, and it’s gaining in popularity by the day — with well … Continued

PrizeLogic Adds Digital Rewards & Promotions Leader in the West

PrizeLogic welcomes Omnichannel Engagement Pioneer, Barry Berkowitz, to lead its Strategic Services & Western Region team.   SOUTHFIELD, Mich. – Effective immediately, Barry Berkowitz has joined PrizeLogic’s Leadership team as SVP/Managing Director & Chief Strategist, in the company’s Western Region … Continued