Ubisoft

Ubisoft was targeting both casual and die-hard CSI fans before the release of the new CSI: Deadly Intent video game.

We created an ‘Instant Win Investigation’ that let casual fans collect evidence in randomized crime scenes for a chance to instantly win prizes. After finding all the evidence, more dedicated fans could continue their investigation to earn an entry in the ‘Solve the Case Sweepstakes’ - a trip for two to Las Vegas.