Subway

With an on-cup promotion and online experience, Subway wanted to show customers their appreciation for being a part of the Footlong Nation - and drive beverage purchases.

We created an interactive map of the Footlong Nation that users could explore via web or mobile browser for three chances to instantly win thousands of prizes including "win it before you can buy it" games from Playstation and free chips for a year and be entered into the sweepstakes to win free Footlong Subs for life. We also created Subway Fresh Frenzies on Twitter, exclusive to Subway followers.