In cooperation with Microsoft, Southwest Airlines, and Dell, StartUpNation was introducing the first annual ranking of America’s best performing home-based businesses.
We built an interactive city featuring the houses of every Home-Based 100 winner, including their business profiles. We also created a custom skyscraper, in-promotion minisite, and an instant win game for each sponsor within the environment, integrating their brands beyond just a logo parade.

Custom art direction and illustration