Restaurant.com

Now on its fourth year, Restaurant.com’s viral marketing initiative "Feed It Forward" continues to celebrate the joy of gift giving.

Through a custom Facebook tool, consumers could surprise family and friends with thoughtful $10 Restaurant.com eGift Cards - for free! A message would be posted to their friend’s wall and then that friend could Feed It Forward to their friends as well. Users could see who else among their friends was giving and just how far their spirit of generosity had spread.