Online promotions are expected to triple by 2012, and for good reason. But with all that competition, prizes won’t be enough. User experience will be the difference between leading brands and the ever-growing crowd.
Besides tripling your opt-in rate over a typical sweepstakes, instant win promotions boast an average of 4 to 7 times return frequency — with an average of 2.5 to 4 minutes spent on your site.
Facebook applications are now a must for every brand. Building your promotion in a social network won’t just increase your fan base, it will provide you with measurable results.
Promotional contests give consumers their 15 minutes of fame. More importantly, contests provide marketers with valuable personal insights from the very people they’re targeting. Our contests minimize the barriers to entry while enhancing each contestant’s experience.
Our collect and win games drive consumers from offline to online, keeping your customers coming back to play. And more importantly, to buy.
Loyalty programs are very effective, as long as you keep three things simple: How do you earn points, how do you keep track of your points, and how do you redeem your points? Make it easy for your customers to remain loyal and you’ll secure additional sales with your customer base.
A sweepstakes is a quick and easy way to build your database. In exchange for a little information, consumers have a shot at a big prize. Talk about a win/win proposition.
For some consumers, entertainment is its own reward. Advergames create longer interaction times on your site and generate buzz among players.
Promotions can now be entered, played and experienced anywhere. Smart planning asks, "Where are my customers, and how do I make it easy for them to participate?"
Game pieces are designed to intercept consumers at the point of sale. Once you have their attention and interest, you can find out more about them through web registration.