Online promotions are expected to triple by 2012, and for good reason. But with all that competition, prizes won’t be enough. User experience will be the difference between leading brands and the ever-growing crowd.
Besides tripling your opt-in rate over a typical sweepstakes, instant win promotions boast an average of 4 to 7 times return frequency — with an average of 2.5 to 4 minutes spent on your site.
Incorporating trivia questions into your promotion lets you challenge consumers while you educate them about your brand. It’s a great way to make potential customers feel smart, in exchange for learning more about them.
Promotional contests give consumers their 15 minutes of fame. More importantly, contests provide marketers with valuable personal insights from the very people they’re targeting. Our contests minimize the barriers to entry while enhancing each contestant’s experience.
Our collect and win games drive consumers from offline to online, keeping your customers coming back to play. And more importantly, to buy.
Loyalty programs are very effective, as long as you keep three things simple: How do you earn points, how do you keep track of your points, and how do you redeem your points? Make it easy for your customers to remain loyal and you’ll secure additional sales with your customer base.
A sweepstakes is a quick and easy way to build your database. In exchange for a little information, consumers have a shot at a big prize. Talk about a win/win proposition.
For some consumers, entertainment is its own reward. Advergames create longer interaction times on your site and generate buzz among players.
The future of promotions will not be on microsites. We develop personal dashboards that allow consumers to bypass the browser, and the competition, to access your promotion.
Game pieces are designed to intercept consumers at the point of sale. Once you have their attention and interest, you can find out more about them through web registration.