Macaroni Grill

Macaroni Grill wanted to build their database and increase brand loyalty by promoting their “Create Your Own Pasta” service.

We helped develop an online essay contest that let customers rave about their favorite dish. Macaroni Grill learned more about their guests, and their guests’ palates, gaining valuable insights into what their best customers savor most. Macaroni Grill’s brand team and selected chefs performed the judging.