Disney

Disney Cruise Line wanted a promotion that would live up to the company’s lofty entertainment standards - an interactive experience as engaging as Disney’s other properties.

We created the Magical Cruise Adventure Sweepstakes - the brand’s first interactive board game - along with an original story line featuring the Disney Heroes and Villains. The game seamlessly integrated all the cruise activities and amenities Disney wanted to highlight into the experience, and encouraged repeat visits by allowing users to progressively upgrade the grand prize they were playing to win.