Diamond Foods

Diamond Foods wanted to capitalize on the Madness of March with two promotions tied to the NCAA Basketball Tournament.

Our dual promotional experience let users pick this year’s Cinderella teams for two chances to win $10,000 - in the Emerald 2011 Underdog Bracket and the Kettle Real 16 Bracket. We built a custom admin tool to update results in real time, deploying 5 phases of madness and including an SMS Instant Win extension.